During my internship with drawn agency, my team & I were tasked with developing a potential rebrand for breck & bailey, a frozen dog food company based in colorado.
Using Adobe Illustrator & Photoshop, I reconceptualized their logo & packaging designs. I strived to curate a rebrand that felt true to the company. I achieved this through competitor/consumer research & 1-on-1 conversations with the owner. Enjoy!
About the internship:
summer of '24, I interned with Drawn - a boutique brand development agency located in downtown Eugene, Oregon. Renowned for creating authentic & meaningful experiences, Drawn specializes in brand development, rebranding, marketing strategy, social media marketing & packaging design. I fell in love with Their human-centered approach - putting an emphasize on design thinking to craft experiences that align with clients’ personalities, audiences and goals. This allows companies to better resonate with consumers through thoughtful branding, content marketing & packaging design.
This experience proved invaluable and helped me gain real-world insight into the rebranding process. without my intern team I wouldn't have been able to pitch authentic, cohesive & creative designs! This opportunity allowed me to dip my toes into the ad agency world!
This experience proved invaluable and helped me gain real-world insight into the rebranding process. without my intern team I wouldn't have been able to pitch authentic, cohesive & creative designs! This opportunity allowed me to dip my toes into the ad agency world!
